

It was over 400
years ago that
Copernicus declared
that the
sun was the center
of our universe.
Throughout history,
the human race
has
had a special
relationship with
the sun. Primitive
societies in every
continent have
worshiped the sun as
the god that
provided warmth and
made the crops grow.
But cultures changed
over hundreds of
years and class
systems developed
and the sun became a
symbol of a
different kind, one
that clearly defined
who you were. Skin
color became that
visible definer -
one that separated
working classes from
the ruling classes,
and separated the
master from his
servants. Pale skin
belonged to the
leisure upper
classes, while
darker skin
indicated a life of
outdoor labor. The
paler one's skin the
higher the class,
and men and women
went to great (and
sometimes unhealthy)
lengths to be pale.
Women of ancient
Greece and Rome used
lead paints and
chalks to whiten
their faces.
Unfortunately this
beauty treatment
could cause death
through slow lead
poisoning.
By
the
mid-10th
century, arsenic
became the preferred
skin whitener, once
again with sometimes
deadly results.
Other methods of
making the skin
white were less
poisonous --
during the reign of
Queen Elizabeth,
women painted thin
blue lines on their
foreheads to give
their skin a
translucent look,
and carried parasols
or wore masks
whenever they
ventured outdoors.
These class
distinctions found
their way to
America, where no
Southern belle or
Northern society
debutante dare go
out in the sun
without her parasol
to protect her
delicate pallor. It
wasn't until the
20th century that
society began
accepting bronzed
skin.
Two
French
celebrities
can be
credited
(or
blamed)
with the
transformation
from
pale to
tan. In
the
1920s,
as
fashions
were
freeing
women
from
confining
clothes,
thanks
in part
to
designer
Coco
Chanel,
she
inadvertently
gave the
fashion
world
another
new
trend:
while
cruising
from
Paris to
Cannes,
she
obtained
a
suntan,
probably
by
accident.
At
the same
time
fashions
were
changing,
so were
lifestyles.
Women
came out
of the
house to
enjoy
outdoor
life,
with
hiking,
picnics,
lawn
tennis
and
other
"acceptable"
yet
still
"feminine"
activities.
Soon,
fashionable
women
everywhere
threw
away
years of
tradition
to be
tanned.

On
beaches
throughout
Europe,
women
sunbathed,
wearing
decorative sun hats
and
shawls
not for
protection
but as
fashion
statements.
Brown
and
beige-tinted
powders
and
creams
were
created
to be
brushed
on the
places
the sun
had
missed.
The
fashion
world
featured
clothes
for
women
who
wanted
to
flaunt
their
new
tans;
shoes
were
worn
without
stockings
and
sleeveless
dresses
became
stylish.
Bathing
costumes
that had
covered
women's
legs
with
bloomers,
now
bared
the leg,
and
swimming
became
an
acceptable
sport
for
women.
The
suntan
had
arrived...as
the
symbol
of
wealth
and
leisure.
A tan in
the
winter
meant
the
bearer
had
enough
money
and
status
to
afford a
vacation
to an
exotic,
warm
climate.
Today,
however,
you need
only to
go up
the
street
to your
local
tanning
salon to
achieve
this.
As with
many
technologies
that we
take for
granted
today,
the
machinery
for
indoor
tanning
was
actually
developed
as part
of
medical
research
many
years
ago. In
fact,
the
world's
first UV
indoor
tanning
lamp was
made in
Germany
by a
medical
company
named
Heraeus
in 1906.
This UV
indoor
tanning
lamp was
used to
help
patients
with
diseases
like
ricketts
develop
more
calcium
and
stronger
bones.
Today's
scientific
research
on the
value of
sunlight
in
creating
vitamin
D, which
helps
the body
absorb
calcium,
shows
that
Heraeus
was on
to
something
big.
In the
early
1970's,
a German
scientist
named
Friedrich
Wolff
decided
to use
artificially
produced
indoor
tanning
UV light
to study
athletes
and how
they
might
benefit
from
more
exposure
to
sunlight.
During
his
studies,
he
noticed
an
interesting
side
effect
on the
athletes
- the
golden
glow of
a
healthy
tan.
Given
the rise
of the
tan as a
fashion
statement
at that
time,
Wolff
used his
scientific
knowledge
to
create
the
first
indoor
tanning
beds -
and a
new
industry
was
born.
Cosmetic
indoor
tanning
made its
debut in
Germany,
and the
first
mass-produced
indoor
tanning
beds
came out
of
Europe.
Today,
indoor
tanning
in
Europe
is
government-regulated
and
considered
a very
professional
industry.
In the
US,
however,
early
indoor
tanning
beds
were not
as well
made,
and the
technology
behind
them was
not as
well
researched
as those
in
Europe.
These
early
American-made
indoor
tanning
beds
emitted
high
levels
of
ultraviolet
B (UVB)
light.
UVB
light
jump-starts
the
skin's
production
of
melanin,
the
substance
which
creates
a tan…
but
uncontrolled,
it can
also
cause
sunburn
and
other
skin
disorders.
The
early
popularity
of these
high-UVB
indoor
tanning
beds
caused
many in
the
medical
community,
especially
dermatologists,
to seek
out
opportunities
in the
media
and in
governmental
forums
to decry
their
use.
In
reaction
to this,
researchers
in the
tanning
industry
conducted
studies
that
found
that
tanning
beds
that
used
lamps
with
higher
percentages
of
ultraviolet
A (UVA)
light
could
provide
tans
with a
decreased
risk of
sunburn.
Once
that was
determined,
the
industry
acted
voluntarily
to
change
the
standard
lamps in
equipment
to
include
higher
percentages
of UVA
than UVB.
That
change
created
the
modern
bed that
provides
tanners
with a
bed
that,
with
smart,
sensible
use, can
provide
a
healthy
tan with
minimal
risk of
sun burn
or skin
damage.
The unit
that was
the
result
of Dr.
Wolffe's
research
has now
been
through
more
than 30
years of
laboratory
and
anecdotal
development,
and as
one of
our
customers,
you reap
the
benefits.
Today's
beds
offer
tanners
a
comfortable,
efficient
experience
and a
smart
way to
develop
a tan
without
the
burn. So
enjoy
the
advances
that 30
years of
research
can
bring -
and
enjoy
that
golden
tan that
Salon
West
beds
will
provide
you!
   
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